You have to have a business model. If you have a website, it's going to be a good business model. If you have a magazine, it's going to be a good business model. If you have a podcast, it's going to be a good business model.

But the one thing that you can never have is a business model where it's a loss-leader. If you're making a lot of money on your website, then you have to take a loss in order to provide the content you're going to be writing.

So the way I look at it is, I have to make sure that I'm not making a loss on my website, and I want to see that it's fair and balanced.

I want to see that I'm providing the content that they're going to need and I'm not losing money on it.