There are many different ways of creating, and applying, content. I have created content for clients who have included a lot of information in their blog posts, for example. But I also create content for myself, for myself. If I'm writing a blog post or eBook, I'll do a lot of research to find out what's out there, what advice I can add to the conversation, what I can do to improve my content, etc.

I think the key to making content work is to understand the process of writing it. How do I take the best bits from my own experiences and add them to the article? What's the best way to present the information in my opinion? What do I want to make sure readers know?

For me, it's all about finding the right balance between the ideas I'm trying to convey and the information I want to present. When you write content, you're choosing between the two.

For example, I recently wrote an article called "9 Things You Didn't Know About Reptiles", which was about my personal experiences with reptiles. But I wanted to include a number of cool facts about reptiles, like the fact that snakes grow to be over 100 feet long, and that iguanas can be found in some areas of the US. I wanted to do this in a way that was useful to readers, but still kept the content interesting. In other words, I wanted to keep the information interesting, but make sure the information was still relevant and relevant to the reader.

This way, without spoiling anything, I made sure the information I was publishing was relevant to the reader, but still a bit fresh.

Another way to think about this is that you're creating content for yourself. You're writing for yourself, and writing to you. You're making sure you're creating the best content you can, for yourself, for your readers. But when writing, you need to be mindful of the process and the process is creating the content.

What should I include?

Content should be familiar, it should be relevant to the reader's interests, and it should be informative.

And then, of course, it should be creative, and it should be original. If you're looking for a design for your content, you should be looking for something that's original.

I can't tell you how many times I've seen people write a post, and then in the body of the post copy, they write a few words about their dog, or their cat. And then they post that in every single comment section of the post. So because we have these so-called "rules" about what people should be posting, we can't really write anything but the most generic stuff. And it's a bad way to write content, because our minds can only process a small amount of information at a time.

So what should you include?

If you're writing for yourself, the easiest way to include a good bit of information about yourself is to use your own experience. I often find that by telling my readers about my own experiences, they can't help but relate to these experiences, which may then make them better equipped to write about them, too.

If you're writing for your clients and colleagues, you're probably better off to include a small amount of more general information. But if you're writing for your clients and colleagues, you can't just be a generalist. Remember, if you're writing for yourself, you're writing for yourself.

I can't tell you how many times I've seen people write a post, and then in the body of the post copy, they write a few words about their dog, or their cat. And then they post that in every single comment section of the post. So because we have these so-called "rules" about what people should be posting, we can't really write anything but the most generic stuff. And it's a bad way to write content, because our minds can only process a small amount of information at a time. So what should you include?

Content should be familiar, it should be relevant to the reader's interests, and it should be informative.

What should I keep in mind?

Stay connected with your audience. When you post a post on your blog, you should be communicating with your readers in a way that's relevant to their interests. As in, what do you do when you're out running errands? What do you do when you're at home? How do you plan your week? What do you do when you're sick?

Just as important, you should be able to answer any questions you might have about what you're writing about. If you can't answer those questions, then you're writing for yourself, not for your readers.

But remember, you're writing for yourself, not for your readers. So don't feel like you have to.