Formal networks are a lot of work and they're not really a good way to build an audience.
If you're a content creator, you're not going to get a lot of traditional media coverage, so you might be able to get coverage through your website, but it's not really going to be as much as if you're a journalist or a journalist's outlet.
But if you're a content creator, you're the only one who knows how to build a site with content. So you've got to figure out how to build a site.
With a proper blog, you're trying to build up your own site, and you're trying to build up your own audience through social media. And it's the social media that gives you the opportunity to reach out to other people, and that's when you get that opportunity to get your biggest audience.