I know there is a lot of talk about SEO and other tools. I have been a business owner for over 25 years and I have seen many sites start and fail because of poor content. The thing that has been very interesting to me is to look at the success that content has had for the following startups and brands.

Here are some of the most successful content sites:

Attention to detail. This is a very important aspect. If the site is not as detailed as you would like it to be, it can be very hard to get people to click the content.

This is a very important aspect. If the site is not as detailed as you would like it to be, it can be very hard to get people to click the content. Content that creates a feel of excitement. If a new site is going to start and it doesn't seem to have a feel of excitement, it can be very hard to get people interested.

If a new site is going to start and it doesn't seem to have a feel of excitement, it can be very hard to get people interested. Exactly what the target audience is. This is a big one. A lot of times a site could be great for those who want to learn or for those who are looking to get into the space. But if you are not targeting the right audience, it can be hard to sell to the right people.

This is a big one. A lot of times a site could be great for those who want to learn or for those who are looking to get into the space. But if you are not targeting the right audience, it can be hard to sell to the right people. The right content for the right audience. This goes back to the first point. If the site is not targeted at the right audience, it will struggle.

This goes back to the first point. If the site is not targeted at the right audience, it will struggle. The right content for the right target audience. Well written and presented content. This is a personal preference. I am very much a believer in the importance of writing well presented content. But I do think that if the content is well written and presented, it can be a winning formula.

This is a personal preference. I am very much a believer in the importance of writing well presented content. But I do think that if the content is well written and presented, it can be a winning formula. Interesting use of imagery. This is another personal preference. But if the image of the person or place is interesting and you want the audience to get to know the person or place better, it can be very hard to sell the image to the target audience.

This is another personal preference. But if the image of the person or place is interesting and you want the audience to get to know the person or place better, it can be very hard to sell the image to the target audience. Emotion. A lot of times people will simply click on a link because the content is emotion-driven.

A lot of times people will simply click on a link because the content is emotion-driven. The right structure. This is a personal preference. I find that the more structure you have, the easier it is for visitors to get to the content.

This is a personal preference. I find that the more structure you have, the easier it is for visitors to get to the content. Exposition. If you have an interesting object that will provide information, it can create an interest in the visitor.

If you have an interesting object that will provide information, it can create an interest in the visitor. Interesting subject matter. This is a personal preference. I find that the more interesting topics you can provide, the easier it is for visitors to get to the content.

I am not a huge fan of marketing tactics that consist of "click here to learn more". I think that it is a very bad strategy. Because it is such a simple thing, it is easy to miss. It is very hard to sell if you have a blog that is not really interesting.

There are a few other things that you can do to build your content strategy.