The first step in any content marketing strategy is to identify a topic and get your product/service market share ready to drive traffic to the content.

Consider the following:

  • What is the product/service that you are trying to sell?

  • Who is your target audience?

  • What kind of content do you want to use?

  • How do you want to drive the traffic to that content?

  • How do you want to drive the traffic to that content?

  • What is the ideal website layout to drive traffic to your content?

  • What kind of content can you create to drive traffic to your content?

More specifically, consider the following:

  • What is your target audience?

  • What are the types of content that they would like to read?

  • What kind of content do you want to create to drive traffic to your content?

  • How do you want to drive the traffic to that content?

  • How do you want to create that content

  • What are the best ways to create content that drives traffic?

  • How do you want to create that content?

  • How do you want to identify your target audience?

This can be done by using a variety of tools and toolsets, such as:

  • Domain Authority

  • Adjustment and Optimization

  • SEO Tool

  • Exact Match Content

  • Content Keyword Research

  • Content Comparison Tool