What is the property we need to own before we can begin?
Think about your initial acquisition criteria. What does the company want to do? How do we justify the acquisition price? How do we acquire the intellectual property we need?
If you are a content company, we need to have the rights to make and distribute content such as audio, video, text, and images. What kind of content should we make? What kinds of content can we distribute? What can we sell on the platform?
For a content platform, we need to develop a scalable business model. We must have the ability to sell products and services on the platform.