The answer is simple: it depends on what the business is all about.
In this case, the company isn't exactly an entertainment company, but rather an online retailer.
The idea is that if they build a content platform, they'll attract more buyers, which will in turn generate more revenue.
This is the same thinking used for companies like Amazon and Netflix.
But of course, it's not as simple as that.
The company's own content and its ability to attract customers is just as important as their ability to collect and monetize those buyers. For example, a big part of the strategy for the Los Angeles Times to build its digital business was to cultivate a content strategy so that it could sell advertising on its content. That's why Google and Facebook are in the business of selling advertising, too.
So, do you want a company that sells ads? Or a company that builds content to sell? Or both?
That's the question.
That's why it's important to understand the difference between selling and building.
When you're building a content company, you have to consider the value that will help you create the best content possible.
You can't just rely on building a website and selling ads. You need to understand the value that will be yours by creating that content. That's why you need to understand the difference between selling and building.