Content marketing is all about building a community.
So, if you are trying to reach your audience online, you must do all you can to build an engaged community.
You can do this by:
Creating content that people enjoy.
Engaging with your audience through social media and other media.
Using a variety of different formats and formats of content.
Before you can reach your audience on mobile and tablet, you need to understand who your audience is, what they like, and what they don't like.